{"id":7581,"date":"2022-06-19T21:59:03","date_gmt":"2022-06-20T02:59:03","guid":{"rendered":"https:\/\/traffik.com.mx\/basic-points-to-consider-in-events-organization\/"},"modified":"2022-07-07T00:09:26","modified_gmt":"2022-07-07T05:09:26","slug":"basic-points-to-consider-in-events-organization","status":"publish","type":"post","link":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/","title":{"rendered":"Basic points to consider in Events organization."},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t \n

Corporate events can have different objectives, some are to launch new products, others to exchange knowledge with our clients and to promote networking. It is certainly possible for a company to organize its events directly through its internal communication, administrative, sales or human resources department. However, designing a memorable and profitable event for the organization is an art and its development requires a lot of knowledge and relationships in the industry.<\/p> \n \n

\n
\n

Live events, such as exhibitions or trade shows, provide a valuable opportunity to form face to face connections that can be transformed into solid business relationships.<\/p> \n<\/blockquote> \n<\/figure> \n \n

Here, there are four basic points to consider when you are planning an event:<\/p> \n \n

– Carry out market research, which tells you what type of event matches with your company’s profile, analyze the differences between the different events in your sector and choose the one that matches your ideal client.<\/p> \n \n

– Establish a budget that includes: investment in the venue, booth design if it is a trade-show, logistics, staff that will cover the event, food, travel expenses and streaming services considering the new trends of events with digital scope. At this point, the advice of a professional team is highly recommended.<\/p> \n \n

– Apply a pre- and post-event promotion strategy both in your company’s social networks and in the media of your industry. Give personality to your participation by presenting a new application of your products. -Make a strategy to follow up your contacts. Involve the sales force in order to measure the scope and results obtained. The information you get from your customers is very valuable for your feedback.<\/p> \n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Author<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Diana Gonz\u00e1lez<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tYoutube<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Corporate events can have different objectives, some are to launch new products, others to exchange knowledge with our clients and to promote networking. It is certainly possible for a company to organize its events directly through its internal communication, administrative, sales or human resources department. However, designing a memorable and profitable event for the organization […]<\/p>\n","protected":false},"author":3,"featured_media":7573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[89],"tags":[98,97,95],"yoast_head":"\nBasic points to consider in Events organization. - Traffik<\/title>\n<meta name=\"description\" content=\"Live events, such as exhibitions or trade shows, provide a valuable opportunity to form face to face connections that can be transformed into solid business relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basic points to consider in Events organization.\" \/>\n<meta property=\"og:description\" content=\"Live events, such as exhibitions or trade shows, provide a valuable opportunity to form face to face connections that can be transformed into solid business relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/\" \/>\n<meta property=\"og:site_name\" content=\"Traffik\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Traffik-Marketing-Industrial-101886831664055\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T02:59:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-07T05:09:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/traffik.com.mx\/wp-content\/uploads\/2022\/06\/Puntos-basicos-a-considerar-en-la-organizacion-de-eventos-opt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1247\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diana Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diana Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/traffik.com.mx\/#organization\",\"name\":\"Traffik Marketing Industrial\",\"url\":\"https:\/\/traffik.com.mx\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/traffikmx\/\",\"https:\/\/www.facebook.com\/Traffik-Marketing-Industrial-101886831664055\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/traffik.com.mx\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/traffik.com.mx\/wp-content\/uploads\/2020\/09\/Identidad-Traffik.png\",\"contentUrl\":\"https:\/\/traffik.com.mx\/wp-content\/uploads\/2020\/09\/Identidad-Traffik.png\",\"width\":468,\"height\":390,\"caption\":\"Traffik Marketing Industrial\"},\"image\":{\"@id\":\"https:\/\/traffik.com.mx\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/traffik.com.mx\/#website\",\"url\":\"https:\/\/traffik.com.mx\/\",\"name\":\"Traffik\",\"description\":\"Marketing con Enfoque Industrial\",\"publisher\":{\"@id\":\"https:\/\/traffik.com.mx\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/traffik.com.mx\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/\",\"url\":\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/\",\"name\":\"Basic points to consider in Events organization. - Traffik\",\"isPartOf\":{\"@id\":\"https:\/\/traffik.com.mx\/#website\"},\"datePublished\":\"2022-06-20T02:59:03+00:00\",\"dateModified\":\"2022-07-07T05:09:26+00:00\",\"description\":\"Live events, such as exhibitions or trade shows, provide a valuable opportunity to form face to face connections that can be transformed into solid business relationships.\",\"breadcrumb\":{\"@id\":\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/traffik.com.mx\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Basic points to consider in Events organization.\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/\"},\"author\":{\"name\":\"Diana Gonz\u00e1lez\",\"@id\":\"https:\/\/traffik.com.mx\/#\/schema\/person\/b457d032b6e5a3fcdc06a3db45fbfad7\"},\"headline\":\"Basic points to consider in Events organization.\",\"datePublished\":\"2022-06-20T02:59:03+00:00\",\"dateModified\":\"2022-07-07T05:09:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/\"},\"wordCount\":306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/traffik.com.mx\/#organization\"},\"keywords\":[\"B2B\",\"Industry\",\"Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/traffik.com.mx\/#\/schema\/person\/b457d032b6e5a3fcdc06a3db45fbfad7\",\"name\":\"Diana Gonz\u00e1lez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/traffik.com.mx\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9306d4eb658d820d16570799086687f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9306d4eb658d820d16570799086687f5?s=96&d=mm&r=g\",\"caption\":\"Diana Gonz\u00e1lez\"},\"description\":\"Especialista en Eventos, Diana cuenta con un amplio expertise acompa\u00f1ando con \u00e9xito a empresas para realizar eventos de todo tipo y alcance.\",\"url\":\"https:\/\/traffik.com.mx\/en\/author\/diana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Basic points to consider in Events organization. - Traffik","description":"Live events, such as exhibitions or trade shows, provide a valuable opportunity to form face to face connections that can be transformed into solid business relationships.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/","og_locale":"en_US","og_type":"article","og_title":"Basic points to consider in Events organization.","og_description":"Live events, such as exhibitions or trade shows, provide a valuable opportunity to form face to face connections that can be transformed into solid business relationships.","og_url":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/","og_site_name":"Traffik","article_publisher":"https:\/\/www.facebook.com\/Traffik-Marketing-Industrial-101886831664055","article_published_time":"2022-06-20T02:59:03+00:00","article_modified_time":"2022-07-07T05:09:26+00:00","og_image":[{"width":1247,"height":768,"url":"https:\/\/traffik.com.mx\/wp-content\/uploads\/2022\/06\/Puntos-basicos-a-considerar-en-la-organizacion-de-eventos-opt.jpg","type":"image\/jpeg"}],"author":"Diana Gonz\u00e1lez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Diana Gonz\u00e1lez","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/traffik.com.mx\/#organization","name":"Traffik Marketing Industrial","url":"https:\/\/traffik.com.mx\/","sameAs":["https:\/\/www.linkedin.com\/company\/traffikmx\/","https:\/\/www.facebook.com\/Traffik-Marketing-Industrial-101886831664055"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/traffik.com.mx\/#\/schema\/logo\/image\/","url":"https:\/\/traffik.com.mx\/wp-content\/uploads\/2020\/09\/Identidad-Traffik.png","contentUrl":"https:\/\/traffik.com.mx\/wp-content\/uploads\/2020\/09\/Identidad-Traffik.png","width":468,"height":390,"caption":"Traffik Marketing Industrial"},"image":{"@id":"https:\/\/traffik.com.mx\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/traffik.com.mx\/#website","url":"https:\/\/traffik.com.mx\/","name":"Traffik","description":"Marketing con Enfoque Industrial","publisher":{"@id":"https:\/\/traffik.com.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/traffik.com.mx\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/","url":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/","name":"Basic points to consider in Events organization. - Traffik","isPartOf":{"@id":"https:\/\/traffik.com.mx\/#website"},"datePublished":"2022-06-20T02:59:03+00:00","dateModified":"2022-07-07T05:09:26+00:00","description":"Live events, such as exhibitions or trade shows, provide a valuable opportunity to form face to face connections that can be transformed into solid business relationships.","breadcrumb":{"@id":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/traffik.com.mx\/"},{"@type":"ListItem","position":2,"name":"Basic points to consider in Events organization."}]},{"@type":"Article","@id":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/#article","isPartOf":{"@id":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/"},"author":{"name":"Diana Gonz\u00e1lez","@id":"https:\/\/traffik.com.mx\/#\/schema\/person\/b457d032b6e5a3fcdc06a3db45fbfad7"},"headline":"Basic points to consider in Events organization.","datePublished":"2022-06-20T02:59:03+00:00","dateModified":"2022-07-07T05:09:26+00:00","mainEntityOfPage":{"@id":"https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/"},"wordCount":306,"commentCount":0,"publisher":{"@id":"https:\/\/traffik.com.mx\/#organization"},"keywords":["B2B","Industry","Marketing"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/traffik.com.mx\/en\/basic-points-to-consider-in-events-organization\/#respond"]}]},{"@type":"Person","@id":"https:\/\/traffik.com.mx\/#\/schema\/person\/b457d032b6e5a3fcdc06a3db45fbfad7","name":"Diana Gonz\u00e1lez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/traffik.com.mx\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9306d4eb658d820d16570799086687f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9306d4eb658d820d16570799086687f5?s=96&d=mm&r=g","caption":"Diana Gonz\u00e1lez"},"description":"Especialista en Eventos, Diana cuenta con un amplio expertise acompa\u00f1ando con \u00e9xito a empresas para realizar eventos de todo tipo y alcance.","url":"https:\/\/traffik.com.mx\/en\/author\/diana\/"}]}},"_links":{"self":[{"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/posts\/7581"}],"collection":[{"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/comments?post=7581"}],"version-history":[{"count":11,"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/posts\/7581\/revisions"}],"predecessor-version":[{"id":7636,"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/posts\/7581\/revisions\/7636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/media\/7573"}],"wp:attachment":[{"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/media?parent=7581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/categories?post=7581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traffik.com.mx\/en\/wp-json\/wp\/v2\/tags?post=7581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}